Boost Click-Through Rates with Custom Branded Links

Generic short links work, but branded links work better. Studies show that custom branded short links can increase click-through rates by up to 34%.

Why Branded Links Perform Better

Trust

Users are more likely to click on a link that matches your brand. go.yourcompany.com/sale feels safer than a random shortener URL.

Recognition

Branded links reinforce your brand with every share. They're mini-advertisements that build awareness even when users don't click.

Professionalism

Custom domains signal that you're a legitimate business that invests in its online presence. This is especially important for B2B and enterprise companies.

Setting Up Your Custom Domain

Step 1: Choose Your Domain

Select a short, memorable domain. Popular patterns include:

- go.yourcompany.com

- link.yourcompany.com

- yourco.link

Step 2: Configure DNS

Add a CNAME record pointing your subdomain to our servers. The exact configuration is provided in your dashboard.

Type: CNAME
Name: go
Value: custom.klyr.link

Step 3: Verify Ownership

Once DNS propagates (usually within minutes), verify ownership in your dashboard. We'll automatically provision an SSL certificate for secure connections.

Step 4: Set as Default

Make your custom domain the default for all new links. Existing links can be migrated with a single click.

Best Practices for Branded Links

Keep Slugs Meaningful

Use descriptive slugs like /summer-sale or /product-demo instead of random characters. This improves both trust and memorability.

Maintain Consistency

Use the same domain across all channels for consistent brand experience. Don't mix multiple shorteners or domains.

Monitor Performance

Compare the performance of branded links vs. generic links in your analytics. The data will validate the investment.

Conclusion

Branded links are one of the highest-ROI investments you can make in your marketing infrastructure. They improve click-through rates, build brand recognition, and signal professionalism—all while providing the same powerful analytics as generic short links.